Drawing Attention to Your Cause
A well-executed cartoon can intrigue potential donors right into your direct-mail package.
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Stu Heinecke
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Tread lightly
That question of focus is perhaps most critical when the mission is to enlist the support of millions of people to support a cause or help find a cure for a deadly or debilitating disease — because you have the added complication of not making fun of the very serious reason for getting in touch in the first place.
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- Arthritis Foundation
- The New Yorker
Stu Heinecke
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