Drawing Attention to Your Cause
A well-executed cartoon can intrigue potential donors right into your direct-mail package.
So, does humor have a place in nonprofit fundraising? I’ll let you decide. At least now you have a different perspective and entirely different test basis than you’ve probably been receiving from the usual experts. FS
Stu Heinecke is president of Seattle-based Stu Heinecke Inc. and CartoonLink.
- Companies:
- Arthritis Foundation
- The New Yorker
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