Drawing Attention to Your Cause

I often feel silly when I first suggest to clients that they invest their campaigns in a cartoon-based approach. But it turns out there are some very concrete reasons for doing so. Cartoons have always scored the highest marks in editorial readership surveys.

They are almost always the best-read and best-remembered part of magazines and newspapers. If we consider the stack of mail that arrives daily in the millions of mailboxes around the country as collective works, just like magazines and newspapers are, it’s easy to see why a cartoon piece stands out so effectively.