A well-executed cartoon can intrigue potential donors right into your direct-mail package.

By Stu Heinecke

In fact, most people have a built-in passion for cartoons. So it makes sense to turn that behavior into an advantage for your campaign. But it gets even better.

If you think about it, humor is about truth revealed. When we hear something funny, we laugh. And as the laughter subsides, an examination of the truth often follows. “Hey, it’s true. It is like that.” Or, “I know someone like that,” or, “I’ve been through something like that.”