Bagging the Brown Bag

Constant testing and beating already strong mailings has created a coffer of campaigns to which A2H can return when fatigue does set in, she adds.

“What is nice is that the minute we see some fatiguing on [the trucking-voucher mailing] or if that average gift starts to slide or the high-dollar ask does start to spook people, then we’ve got another piece that’s ready to go and still providing great results,” she says. “It’s just nice to have a toolbox of appeals to choose from when we’re planning any acquisition campaign.”