Bagging the Brown Bag
A2H combats direct-mail fatigue by testing while the control’s still working.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Stuck in the pleasant predicament of having two successful mailings to choose from, A2H “analyzed the donors [it was] getting from both of those [packages to] see which ones on a longer term perform better, give a second gift, remain active, become better donors,” Shoemaker says. “And it turned out the people who were receiving the grocery voucher turned out to be better donors.”
0 Comments
View Comments
- Companies:
- Merkle|Domain
E
Abny Santicola
Author's page
Related Content
Comments