Bagging the Brown Bag
A2H combats direct-mail fatigue by testing while the control’s still working.
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Also mailed in a 4-inch-by-9-inch outer, the trucking voucher is similar in style to the grocery voucher mailing, with a double-sided, 8-inch-by-11-inch letter; a BRE; and an 8-inch-by-17-inch reply form, made up of five, 3-inch-by-8-inch, detachable truck loading vouchers.
Though the focus and artwork are on the truck rather than groceries, with an illustration of an 18-wheeler on the outer, the message is the same in both mailings — that a gift to A2H is multiplied 30 times.
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Abny Santicola
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