Bagging the Brown Bag

“I think just putting that into the package was a risk because you risk putting a number out there that’s so large that people think, ‘Well, my $20 won’t make a difference to these people so I’ll just give somewhere else,’” Shoemaker says. “But we’ve actually seen the opposite by doing that. That
putting it out there encourages people to give just slightly more, and that’ll make a difference in terms of things like long-term value for the donor.”