Bagging the Brown Bag

The grocery-voucher and trucking-voucher appeals were mailed as co-controls last year. The average gift for the trucking voucher has risen a few dollars each month mailed, Shoemaker says, and it’s now become the new control.

A2H is testing the art on the trucking voucher to see which pulls better response: an illustrated truck or a picture of a real truck. The organization also is developing new packages that are more hunger-themed and more in line with the A2H mission, rather than the logistics of delivering the food, Shoemaker says.