Abila Engagement Study Finds Disconnects Between Nonprofit Practices and Donor Preferences

(Press release, April 15, 2015) — Abila, provider of software and services to nonprofits and associations, today announced findings from its Donor Engagement Study - Aligning Nonprofit Strategy With Donor Preferences that explores donor engagement and where alignment and disconnect exist between donors and nonprofit organizations. The study also includes engagement preferences across four generations of donors: Matures (70 or older), Boomers (51-69), Generation Xers (35-50), and Millennials (18-34).
"In many ways, donors and organizations are on the same page," said Rich Dietz, Director of Fundraising Strategy for Abila and study co-author. However, we're seeing a number of areas where donors and nonprofit organizations are misaligned, especially around communication frequency," "Donors want the organizations they support to execute well on the fundamentals, and they want organizations to better understand them as individuals: their specific interests, communication preferences, and even the time and way they prefer to give."