Abila Engagement Study Finds Disconnects Between Nonprofit Practices and Donor Preferences

"We do many studies looking at donor attitudes, values, and behaviors, but never before have we been able to do an apples to apples comparison with nonprofit perspectives," said Pam Loeb, Principal at Edge Research, the firm that conducted the study. "The good news is that nonprofit professionals generally have a good grasp on the donor mindset, but there is a disconnect around frequency and other key points that can make a significant difference in their ability to put resources to their mission. Conventional wisdom is the more you ask the more you get -- but at what cost? In this study, donors are telling nonprofits to stick to the important stuff, or they will tune you out."
"If organizations aren't using donor data and what donors are telling them to drive strategy and communication tactics, then they are at jeopardy of having donor relationships that do not reach their full potential and/or risk losing the donor all together," continued Dietz.
You can download the full report at: www.abila.com/donorengagementstudy.