The Importance of ‘Thank You’

Every organization that received one of the test contributions sent an acknowledgment. The fastest to be received was from Habitat for Humanity — 11 days from the date the gift was sent. The slowest was The Salvation Army of Washington, D.C., at 61 days after the gift was sent.

The average gift acknowledgment was received in 36 days. The median number of days between the mail date and the acknowledgment being received was 50, meaning half of the organizations sent their gift receipts in fewer than 50 days and half took longer than 50 days.