The Importance of ‘Thank You’
Acknowledging donors’ gifts well and with haste can go a long way.
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Except for Habitat for Humanity, every organization took 25 days or more. From the donor’s perspective, this means that it was nearly a month between the time a gift was mailed and when it was acknowledged. In that amount of time, the donor is likely to have completely forgotten he ever sent the gift in the first place.
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Timothy Burgess
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