The Importance of ‘Thank You’
Acknowledging donors’ gifts well and with haste can go a long way.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
An effective gift-acknowledgment program will accomplish the following:
- Donors will receive a quick acknowledgment of their gifts and feel delighted they gave. Saying “thank you” is more than a courtesy; it’s a chance to affirm your donors so they’ll continue their relationship with you. You should mail gift receipts within 72 hours of receiving the gift. Use First Class mail.
- Donors will learn about how their gifts will be used to make a significant difference. The gift-acknowledgment package is a practical tool to inform and educate. The more specific you are about your use of the donor’s gift, the more delighted the donor will be. The gift-acknowledgment package probably is the single most read and digested piece of mail you’ll ever send. It’s a great place to build your brand identity and further strengthen your position in donors’ minds.
- Donors will be given opportunities to engage further. A solid, gift-acknowledgment package will allow donors to ask for more information, request deferred giving details, make a pledge gift or simply send a bounce-back gift.
As I’ve written before, obtaining a second gift from a new donor is crucial for your long-term fundraising success — and a gift-acknowledgment package is the first place to seek another gift. All gift receipts should include a reply coupon.
0 Comments
View Comments
Timothy Burgess
Author's page
Related Content
Comments