Acknowledging donors’ gifts well and with haste can go a long way.

By Timothy Burgess

Run effectively, your gift-acknowledgment program should delight your donors, build their loyalty to your cause and raise significant revenue.

Remember, too, that acknowledging gifts is just one crucial part of an effective fundraising program. To raise the most money, follow what I call the A.A.A.R.M. approach to fundraising: Make donors Aware; Ask for contributions; Acknowledge gifts; Report how the donor’s gift is being used; and Motivate donors to continue their support. Employ the A.A.A.R.M. steps, and your fundraising will soar.