Acknowledgment Equals Power

Donors give because they want to give, want to help your mission, not because they want some grand award or a parade thrown in their honor for their good deeds. However, donors are human, just like the people your organization helps. And people have the need to feel appreciated. That's why acknowledging your donors — thanking them for their generous gifts and support — is so important. If donors don't feel appreciated, they may get turned off and lend their support to another worthy cause.