Create Donors — Not Addicts

But on the other hand, donors acquired with premiums can get addicted to them, and it’s hard to wean them off. Once a donor receives that cute plush animal or a tote bag for her donation, she’ll expect further rewards for further contributions.

Do you need a premium?
Explaining the effective use of premiums can’t be accomplished through a
simple answer. First, you need to determine whether you really need to use premiums … and then if you do, how to do so effectively. Begin with the mentality that using premiums in a fundraising program should be kept to a minimum.