Create Donors — Not Addicts

Donors recruited with premiums usually aren’t as dedicated as regular donors, and they have higher attrition rates. Some of those who respond to a premium do so just to get the item, not because they truly support your mission. Attrition rates also are higher because premium donors often give lower donation amounts than those acquired through solicitations without such incentives. Statistics prove that the lower the donation, the less chance you have to retain that donor.