Create Donors — Not Addicts
Acquisition premiums could set a hard-to-maintain precedent.
So before you choose to addict donors to that cuddly teddy bear or notecards printed with Norman Rockwell paintings, be sure to thoroughly explore your non-premium options, and then use premiums cautiously and only when necessary.
Jim Hussey is president of Adams Hussey & Associates. Contact: jhussey@ahadirect.com.
- Companies:
- Adams Hussey and Associates
Related Content
Comments
