Web Watch: Anxiety-Free Interaction
The Web site for the Anxiety Disorders Association of America is doing a solidly good job offering online interactivity without an enormous financial investment. It does this by using third-party plug-in applications essentially to support its static Web site. For instance, www.givedirect.org processes online donations securely, while different features are powered by other tools. Using these third parties is a cost-effective alternative to more robust back-end application service providers (ASPs) like Convio or Kintera. (More on those in a moment.)
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
