Web Watch: Anxiety-Free Interaction
ADAA’s Web site offers visitors plenty of opportunities to connect.
First, let’s focus on some of the features of ADAA’s site that your organization might benefit from. The home page offers quick-link buttons to find a therapist or take a test online to determine if anxiety is a problem. It also has an easy-to-use e-card feature that allows visitors to send an image and message about anxiety via e-mail, with a link to “donate now” on the site.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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