Web Watch: Anxiety-Free Interaction
ADAA’s Web site offers visitors plenty of opportunities to connect.
ADAA should be commended on the professional look and feel of this site. It uses a simple but unique color palette and easy-to-use navigational standards, and it appears to be consistently branded. I’m always a big fan of taglines; they can clarify the organization’s name and communicate volumes about its vision and mission.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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