Adapt or Die: Fundraising Technology in the Post-Borders World

Borders’ mistake, put simply, was an inability to adapt. Or possibly it was a failure to read the signs of the times, which would have told Borders how it should adapt. What matters to consumers most in this day and age is not what mattered in the '80s and '90s when Borders’ brand (its uniqueness) gave it the edge. And that blind spot meant a large, healthy business evaporated in an alarmingly short space of time.