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Robin Fisk
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Borders<%2Fa>%20and%20think%20that%20can%20never%20happen%20to%20our%20organizations%20—%20we’re%20far%20too%20savvy,%20right%3F%20But%20what%20are%20the%20lessons%20we%20can%20learn%20as%20nonprofits%20and%20fundraisers%20from%20this%20and%20other%20sad%20endings%3F%20Are%20our%20methods%20and%20technology%20threatening%20to%20make%20us%20the%20dinosaurs,%20while%20the%20Amazons%20of%20our%20sector%20plough%20ahead%20without%20us%3F%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fadapt-die-fundraising-technology-post-borders-world%2F" target="_blank" class="email" data-post-id="11915" type="icon_link">
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So how do consumers want to transact these days? It may be obvious, but it looks to me like consumers, our donors, are increasingly buying online. They research what to buy online. They have short attention spans when browsing. They like to discuss, blog, share their likes and dislikes, run events to raise money, register for our events, and join our memberships. They tweet, create about 90 pieces of Facebook content each month and are ever more likely to use their mobile devices than PCs.
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Robin Fisk
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