Adapt or Die: Fundraising Technology in the Post-Borders World

So here’s another way to think about it: Start with the website. What if the database was in the website as part of its content? Staff, donors and public visitors all go to the same place. Staff members log in and get full database functionality, albeit with a friendly user interface. To donors and the public, it’s just your website. They can log in or register. But they also can blog, share media, comment, share pages onto their chosen social-networking sites, donate, buy, raise funds and the like.