Add Ease to the Ask

Another method of getting more people to your site is a "friend ask a friend" concept where donors set up events or donation pages that drive friends and family to your site to give.

Once visitors are on your site, Murphy stresses, it's important to make it easy to give, especially by having "donate now" buttons in prominent places. In terms of the actual fundraising page, where donors input their information and donation amount, Murphy says most of his company's clients use a single page to collect all of the billing, credit card information and personal information etc., in one easy step. "It's basically a single-step type donation where people can just come to the page, fill out the information, fill out an amount and submit," he says.