Add Ease to the Ask
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Another approach is using a "shopping cart" process where donors add items to a cart and then "check out." While the shopping-cart process is more time consuming and gives donors more opportunity to bail on giving, Murphy says it has its benefits. What you gain with the shopping cart is an opportunity to gather extra information about the donor by including other questions about your newsletter or about how the donor heard about your organization.
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- Companies:
- Kintera Inc.
- People:
- Abny Santicola
- John Murphy
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