AdGood Launches Nonprofit CTV Platform
AdGood, a nonprofit CTV advertising platform for nonprofits, officially launched at CES. Founded by veteran advertising technology executive Kris Johns, AdGood partners with purpose-driven publishers to provide nonprofits with affordable, high-quality TV ad space to amplify their messages, raise awareness, and increase donations.
"We are honored to bring a platform to market that has the power to transform how nonprofits of all sizes connect with their communities and new audiences," said AdGood founder and CEO, Kris Johns. "By simplifying the process for publishers and agencies to contribute, AdGood is not only maximizing the impact of unused CTV inventory but also amplifying the voices of nonprofits to drive meaningful social change. This is more than just advertising; it's about creating a ripple effect of good that benefits society as a whole."
According to The National Center for Charitable Statistics (NCCS), there are over 1.8 million nonprofit organizations in the United States today. Nonprofits partnering with AdGood to advertise on CTV can amplify their impact by increasing awareness, and donations, engaging more audiences, enhancing retargeting efforts, and driving more traffic to their websites—all through affordable, high-quality Connected TV campaigns.
Launching at CES provides AdGood with a great opportunity to showcase the platform to nonprofit CTV advertisers and publishers who share its interest in helping nonprofits to maximize their reach across CTV and other top-performing digital channels.
At launch, AdGood will partner with agencies representing nonprofits, connecting them to premium CTV inventory through their preferred DSPs. This approach allows nonprofits to access high-quality ad placements at a fraction of the usual cost, with AdGood delivering up to 400% more impressions for the same budget compared to other platforms.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, supports AdGood's commitment to providing nonprofits with affordable CTV advertising and was among the first to make inventory donated by publishers available through its SpringServe ad server and Streaming SSP.
"AdGood's purpose-driven platform will help nonprofit advertisers get their messages across to more audiences and gives CTV publishers the opportunity to make a positive impact through their ad space. It's a brilliant and meaningful offering, and it was an easy decision to help power the reach of the multitude of causes AdGood will help grow," said Katie Evans, President, Operations at Magnite.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
