Advancing an Organization During Challenging Economic Times

2) Having successfully completed a capital campaign that raised $15 million, in the mid `90s a private secondary school in Boston was looking toward its next campaign with a goal of $40 million. While the timing was less than ideal, the school’s leaders did their homework, communicated their vision, “pre-sold” it to potential donors and made good decisions as they conducted a planning study that yielded important insights. They developed their messaging and case; and they recruited strong leaders for the subsequent campaign. They appeared prescient, as they closed their campaign in 2000, having raised $51 million, before the market meltdown.