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In the session "Effective Branding in a Social Media World" presented at the 2009 Bridge Conference held just outside Washington, D.C., in late July, presenters Holly Ross, executive director of NTEN; Bev Stanton, Web manager for National Parks Conservation Association; Wendy Harman, social-media manager for the American Red Cross; and Danielle Brigida, social-media outreach coordinator for the National Wildlife Federation, talked about the ins and outs of branding and shared tips for ensuring organizations stand out in online social networks.
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Abny Santicola
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