Advice From the Front Lines on Branding Via Social Media

A nonprofit brand is not what your organization stands for in the collective mind of your community, Ross said, and it's not your organization's self-image, mission or logo. It's the intersection of what's unique about the way your organization does its work and the interests and needs of your community. Building a brand means creating a consistent, recognizable, clear and unified voice or personality that conveys your organization's focus and uniqueness.