Advice From the Front Lines on Branding Via Social Media
NWF has many branded programs — NWF Campus Ecology, Green Hour, Great American Backyard Campout, Wildlife Watch and Climate Classroom. Despite that and its long history, Brigida said, its brand is easily confused with other organizations.’
She said she encourages program staff to join social-media sites and do their own outreach, which she then promotes through NWF profiles.
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