Advice From the Front Lines on Branding Via Social Media
Listen and learn. How are people responding to your organization? What makes them happy and engaged? What inspires them to defend your cause? NWF listens by searching news headlines, blogs and social sites for topics and conversations surrounding it and its cause.
The National Parks Conservation Association deals with weak name recognition and a lot of brand confusion, as it's often confused with the National Park Service and the National Park Foundation.
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