Advice on How to Fetch Major Gifts with Planned Giving
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You need to know if the prospect has supported other organizations like yours and at what levels, Ashton says, as well as be sensitive to the prospect’s stage of life. For example, does she have several children or grandchildren in college who could drain resources for the next few years or she is retired and looking to sell the big house to move to Florida or Palm Springs?
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- People:
- Debra Ashton
- Paul Barbagallo
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