Advisor 05/06/08_Quote

“Several U.S. charities ‘went international’ a few years ago with the sole objective of fundraising. While at the time this met with some success, the general view nowadays is that you need to have a wider set of objectives that link to your vision and brand, and that you should not simply view a market as a cash source.”

­— Tony Elischer, U.K.-based fundraising consultant and Guest Editor of the May issue of FundRaising Success, which focuses on fundraising around the world. Click here for more.