Advisor 08/26/08

“The most exciting opportunities and the most urgent needs in fundraising today are in the area of analytics and program design that flows from that analysis. The strongest direct-marketing programs of the next few years are going to be the ones that learn to harness the wealth of data we have available to us and use it in a compelling way to guide the planning and execution of their programs.”

— OMP President Frank O’Brien in his keynote speech, “The Six Dynamics Shaping the Future of Fundraising,” at the 2008 New York Nonprofit Conference.