Advisor_09/30/08_Quote

“Integrating and ramping up online giving (and taking advantage of new media technologies) is one of the most important issues facing fundraisers right now. If we don’t get it right, donors will be giving one way and we’ll be asking for money another way. The nonprofit industry may also be forced by the ailing economy to find cheaper ways to raise our operating and program budgets.”

— Joan Woods, director of development, Religious Coalition for Reproductive Choice, as quoted in the Reader Panel Poll in the October issue of FundRaising Success.