Aflac 'Causes Campaign on Facebook' Raises $1.16 Million for Fight Against Pediatric Cancer

"Aflac's $1 million initiative is the largest sponsored cause that we have ever seen on Facebook and it demonstrates the growing philanthropic power of Causes," said Joe Green, founder of Causes. "This matching grant is a success not only because of the money raised, but also because 851,215 individuals were empowered to make a difference through peer to peer activism. We're delighted that Aflac chose our application to generate awareness and that together, we were so successful in producing potentially life-saving results for children with cancer."