AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
"What's interesting in the research is that few people are persuaded by more practical reminders that the year-end is coming. That's been a traditional tagline or line of direct-mail appeals, year-end appeals, whether they be direct mail, e-mail or telemarketing: 'The year-end is coming, take advantage of your tax-deductible gift now.' That particular message isn't particularly appealing," Maehara adds. "I can't tell you how many of those I've written in my career."
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