AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings

Only 33 percent of respondents say they are persuaded by the more practical reminder that they have yet to make a donation, and even less, 28 percent, say reminders that the gifts are tax-deductible persuade them to give.

Maehara continues: "Putting the face on the appeal and being effective with those messages is really important, whether it's feeding the hungry in Africa or helping AIDs victims on the streets of Los Angeles. The more you can see it, feel it, touch it, the more effective that kind of an appeal is."