AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
The numbers in the survey are much more positive than they were just a year ago, giving fundraisers hope for this holiday season and beyond.
"This survey, along with others, really says how important it is for fundraising professionals and organizations to 1) pay attention to the young donor, 2) pay attention to the technology and the versatility that technology gives you in your fundraising programs, and 3) there is light at the end of the tunnel," Maehara concludes. "The economy does have an impact on giving — we know that — but these numbers are pretty positive and should make the profession feel good about what the potential is for the end of this year, but more importantly what that says about 2011."
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