AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
Target younger donors
According to the survey, 83 percent of Generation Y plans to give this holiday season, while 79 percent of Generation X plans to give. The data suggests that Gen X and Y are actually more likely to give during the holiday season than older generations, evidenced by Gen X's predicted average total gifts of $348 this holiday season, larger than any other generation.
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