AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
"The really fascinating thing to me was the gift amount for the Generation Y and X donors being larger than that of the boomers or matures. I'm not really sure that I could leap that far, but if that's what the data is saying, it's really fascinating," Maehara says. "The message here is that you can't ignore young donors, or you do at your peril.
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