AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
"What this research shows us — and I have two daughters who fall into these categories, if they're any indicator this research must be true — young people are very emotional in their giving," she adds. "We could certainly see that in the Haiti [earthquake] response and some of the recent major global disasters that we've had — the text-to-give phenomena that occurred during Haiti. Young people are very emotional. I know this is the one time of year my two daughters do give, whether making gifts themselves or giving contributions to organizations in names of their friends."
Related Content
10 Amazingly Successful Fundraising Ideas for Your Animal Welfare Nonprofit
Is Your Philanthropic Support Going to the Dogs?
National Audubon Society's "Small" Direct Mail Control
A Direct Mail Control: National Audubon Society
Anatomy of a Mail Control: Friends of the Earth
African Wildlife’s Mail Balances Pictures and Copy
Comments
