AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
Holiday giving is multichannel
Seventy-two percent of donors will give via multiple channels — direct mail, online, at events, store checkout, etc. — this holiday season, according to the survey.
"The one thing's that certainly changed in my almost 14 years now as head of AFP and some 30 years in fundraising is the many types of technologies that are available to make it more convenient and easy for donors, and that's for donors of every age and every generation," Maehara says. "The use of multiple channels of communicating with donors is extremely important and popular among donors because it's easy and it's convenient. And donors, especially younger donors, like to be able to say on their Facebook pages or through Twitter that, 'I've contributed to XYZ organization in your name,' or, 'This is what I've done; why don't you do the same kind of thing?'
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