AFP CEO Paulette Maehara's Take on Convio's 2010 Holiday Giving Survey Findings
"Using every available opportunity at your fingertips and combining those opportunities with very strategic targeted communications to the donor is extremely important, and technology has really allowed us to do that much more efficiently and much more effectively," she adds.
Put a face to your appeal
According to the survey, donors said that appeals that put a face to the donation (either human or animal) and remind donors to help those who are less fortunate at this time of year are the most persuasive.
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