AFP Conference Roundup: Best Practices for Annual-Giving Campaigns

Report
When the campaign is completed, create a report that includes:

• campaign name, date and goals
• number of pieces sent/returned
• number of gifts/attendees
• total income generated
• cost of activity
• net income
• average gift
• non-financial goals/progress
• comparisons to last year
• national/sector benchmarks

Be up on your results so that you're able to communicate them to donors, volunteers and board members. Reporting the results of the campaign to donors establishes credibility and is good donor stewardship.