AFP Conference Roundup: Best Practices for Annual-Giving Campaigns

Next year
After the campaign, reward yourself! Then, to prep for next year's campaign, list what you, your CEO and the chair liked about this year's campaign. What didn't you all like? What was productive, and what bombed?

Pranger said if there's something that you didn't like but that was productive, see if there's a way you can change it so you will like it. Likewise, if there's something you liked that failed, is there a way to change it so it will be more productive?