AFP Conference Roundup: Best Practices for Annual-Giving Campaigns

One good idea for annual-giving campaigns, Pranger suggested, is having them coincide with "year ends," e.g., calendar year-end, tax year-end, fiscal year-end and "annual fund" year-end. Coinciding the campaign with a "year-end" date is a good strategy because it creates a deadline for donors, which creates a sense of urgency, she said.