AFP Conference Roundup: Best Practices for Annual-Giving Campaigns

The plan
When coming up with the plan for your annual-giving campaign, first look back at how well you did last year, how you did it, and benchmarks. Then look forward at the philanthropic, economic and organizational climates. When looking at the philanthropic climate, consider the state of things both nationally and locally. Are there any regulatory issues or new laws that will affect you? In terms of the organizational climate, look at how your organization is doing, what it's doing, what your donor base looks like, and where you've had success raising money in the past.